About Common Sense Enterprises
Common Sense Enterprises has been teaching employers how to better lead and manage their talent for more than a quarter century. Formerly the Center for Generational Studies, our team has specialized in four specific aspects of the talent equation:
- Recruitment & Retention of Employees
- Managing Cross-Generational Teams
- Improving Daily Workplace Decisions
- Preparing for the Workforce to Come
Throughout these efforts, our focus has always been on the client’s bottom line. After all, developing top talent produces top returns.
Our principal, Robert W. Wendover is an award-winning author of ten books who has been researching and writing about workforce trends for more than 30 years. Bob has created the comprehensive training curriculum, Generations: Understanding Age Diversity in Today’s Workplace and has written or contributed to more than 300 articles for a wide variety of national publications. His credits include CNN, CNBC, The Huffington Post, The Atlanta Journal Constitution, The Detroit Free Press, The Florida Sentinel, The Denver Post, The Providence Journal, the Fort Worth Star-Telegram, Entrepreneur, Money and even Women’s Wear Daily. He has written monthly columns for retailers, Realtors and human resources professionals.
Along with ten years on the faculty of the University of Phoenix, Bob has served as a special advisor to the American Productivity and Quality Center along with a number of corporate and academic studies on workforce trends. Since 1988, he has conducted more than 1200 paid speaking engagements from the towers of Wall Street to the outback of Alaska. He holds degrees in industrial arts, psychology and education. He has earned the designation of Certified Speaking Professional from the National Speakers Association.
Over the years, our clients have included Citigroup, Deutsche Bank, IBM, KPMG, Discover Card Services, Shell Oil, International Dairy Queen, Kaiser Permanente, CITGO, Chevron USA, the Food Marketing Institute, Searle Pharmaceuticals, Super 8 Motels, Ace Hardware, Major League Baseball, the Professional Golfers Association and a host of other household names, associations, government agencies and educational institutions.
What Our Clients Say
“I would highly recommend you to any company that truly values their employees and customers and strives to provide the best service possible. I look forward to sharing the positive results of your presentation with you.”
“It was interesting, exciting and certainly informative! I had positive comments from the people attending all day long.”
“I know when a keynote speaker had the attention of the membership when I hear you quoted time after time during the remainder of the convention.”
“Your expertise, assistance and professionalism were instrumental in making this meeting a great success.”
“Bob really knows his stuff and can communicate it in an engaging the actionable way. APQC audiences love his talks and point of view.”
“Our company relies on the younger generations and Bob made us aware that they grew up much differently than we did. We are a better company because of his help.”
“Bob did an outstanding job. His information on the various workplace generations was on target and very insightful for our members.”