This all comes down to what each age group seeks in return for their time and effort. Matures come from an era that taught them duty to country and community. They have applied these values to the workplace as well. Matures feel rewarded with a job well done. While they, like everyone else, want to be well compensated, they take pride in what they have accomplished. Boomers certainly take pride in their work, but they also derive their rewards from the recognition received for their contributions to the organization.
Because those in Generation X tend to look at a job as more of a contract, they apply more practicality to the rewards. They expect fair compensation and the opportunity to earn extra for doing extra. Secondly, they seek opportunities to build skills and credentials that will help position them for the future. Thirdly, they value time off, which will provide the balance they seek. Finally, they look for an enjoyable atmosphere where work is not taken too seriously.
As the leading edge of the Millennials have entered the workforce, employers have discovered that fun and stimulation seem to be the operative words for rewarding this generation. Employers embracing these desires have been able to maintain lower turnover rates and higher productivity. While Millennials know they have to work, they will do so more effectively if they are having fun and feel some control over their environment.