Advertising Age reports that ad firm Campbell Mithun has begun recruiting summer interns via Twitter. The company has been hosting a group of 13 interns every summer for the past six years called the “Lucky 13.” This year, the firm decided to demonstrate that they are looking at the marketing world through a social media lens.
Those interested in the internships are asked to send a tweet (140 characters) to show interest. There are no parameters. It’s up to the applicants to decide how they want to position themselves.
Applicants choose one of four department in which they would like to work for ten weeks and are supposed to indicate that as part of their tweeted application. At least one of the Lucky 13 has moved onto a full-time position every year since the program has been in place.