Google, Amazon, Facebook and others spend a good portion of their treasure gathering data about our behaviors, desires and interests. They sell this information to firms who try to anticipate these proclivities and sell us their products and services. Most people find this intense personalization both helpful and annoying. On one hand, they embrace the suggestions. On the other, they resent the intrusion and find it all more than a bit spooky.
At the same time, we have been witnessing the depersonalization of relationships. We have a billion friends on Facebook, but don’t know our next door neighbors. We assume that the government will take care of us, but can’t name our elected representatives. When we need help making significant decisions, our first urge is to Google the situation and search among the opinions offered by strangers. All at once, we feel connected and isolated.
Do you have a group of colleagues to whom you can turn for candid advice? Do you open up to them with your fears and concerns rather than hiding behind your pride. Smart decision makers cultivate a cadre of trusted advisors who challenge, confront, nurture and inspire each other. How about you?