We’ve all become spoiled by the number of choices we have. Supermarkets offer more than 60,000 consumer goods in all sizes and shapes. Searching on-line generates thousands of links for even the most obscure topic or item. Artificial intelligence anticipates the words we want to use in a text, the products we want to buy and provides instant directions if we search for a particular store or business.

Yet there is building evidence that many people are feeling overwhelmed by the number of decisions forced upon them daily. Constant pop-ups conspire to deflect out attention. We find ourselves declining endless offers in exchange for personal information. We resort to placing phones on silent and refusing to answer any call for which we do not recognize the number. Some people have begun to call this the “tyranny of choice.”

“OKAY!” you might say. “Tell me something I don’t know. Better still, teach me how to battle this tyranny of choice. So, consider these four strategies when attempting to reduce the decision fatigue in your life.

Review the apps on your phone and remove the ones you’re not using.Do you really need a tip calculation app? Twenty percent of $24.03 is $2.40 times two or $4.80, for instance. You get the idea. How about that app you downloaded to navigate last year’s industry convention? When was the last time you opened that? How about the app that allows you to age your face? Chances are, the novelty wore off after 48 hours. Remember, by the way, that even if they’re not open many of these apps are tracking your location, personal information and even your purchasing history. After all, you probably gave them permission when you clicked on “Accept Terms and Conditions” without reading them.

Install an ad blocker.Simply search on ad blocker for each browser you use. Then follow the instructions. I know. You’ve been meaning to do it. But there are so many other decisions you need to deal with first. Just do it. Total time invested? About 15 minutes.

Add a note about Reply All to your signature file.It might read something like – Thanks for NOT copying me on e-mails for which I do not need to respond. This will not end this nuisance completely. But even it drops by 20%, you will have reduced your decision fatigue.

Schedule internet and YouTube searches for just before another commitment. It’s so easy to open a browser for “just a minute” and lose 20 minutes for your life. Need to research a new appliance? Do so 10 minutes before that meeting on Zoom. Trying to figure out how to install linoleum in you your basement bathroom? Search for instructions on YouTube just before that lunch you have coming up.

Decision fatigue is hampering all of us at this point. Implement these simple ideas to reduce your daily stress. I’d offer you more strategies for doing so. But then I’d just be contributing to your tyranny of choice.

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